Topic: The evolution of the cinema experience or how we spent 13 years since Avatar

Topic: The evolution of the cinema experience or how we spent 13 years since Avatar
Topic: The evolution of the cinema experience or how we spent 13 years since Avatar

In September 2009, many people went to the cinema to put on 3D glasses for the first and last time. Yes, James Cameron made the whole world crazy and managed to sell it the dream of the third dimension. If we take the statistics into account, we would find among the hundreds of millions of viewers the majority of those who left satisfied, but never invested their time or money in 3D again. Now Cameron is back with a restored Avatar, to follow the example of so many popular video game remasters (there have been countless of them this year) to melt under the cauldron before the arrival of the expected sequel. Sometimes it’s time to look back at what actually happened in cinemas in the last more than a decade.

This text is not a regular Filmtech, it is more of a short philosophical sigh about the fact that technology is not everything and actually never was. The moment the projectors first rolled in theaters, the dark biographer defined the cinematic experience as such, because there was simply no alternative. Big screen, thunderous sound, later standardized 24 frames per second. We had all this long before television, video and other audiovisual forms of consuming “culture” came along.

Confronted with new media, many tried to reinvent the wheel, after all, the pursuit of 3D, more colorful colors, more spatial sound, etc. is not a matter of the last decades, but it repeats itself cyclically, because in the past, when Hollywood studios still owned cinema chains, they tried to fight between each other, leading to a series of impasses. But we all vividly remember the ones from the last time, whether it’s 3D, HFR or 4DX.

For the re-introduction of Cameron’s piece, some cinematographers have to pull 3D covers from the basement, others wave their hands over the premiere, because as part of the modernization they have long since retooled for more affordable digital projectors without 3D, because no one has heard of this trick and why buy more expensive lamps and take care of a piece of hardware , on which the dust falls, right? Same with HFR aka High Frame Rate, which we’ve quietly written off as a failed experiment, with all of Hollywood openly bashing frame counting on smart TVs. And 4DX? This is a fairground attraction that everyone tries at most once, and today it really only attracts cross-country travelers on a trip to Prague.

The only added value that remains is screen size and sound quality. That’s why people hear about IMAX versions, because they get the traditional cinema experience on steroids, sometimes not only with a better and brighter projector, but also in a demonstrably larger “window”, when the film is shot directly on IMAX cameras. Here is the tangible difference that many weaning off the streaming wars they are slowly forgetting.

Yes, our home theaters have come a long way since the first Avatar. Multi-inch QLED/OLED displays can light up and turn off living rooms just like a real cinema. 4K resolution offers a completely new experience even for old movies, but this applies especially to dying physical carriers. Streamed data is compressed to the limit of carrying capacity in some cases it is not noticed by the average viewer, in others it is obvious. But when you enter the cinema again, you pay not only for the social dimension of the projection and overpriced popcorn, but especially for technological superiority. What about the fact that for many, the cinema becomes more of a special holiday than a regular routine, we should celebrate and pamper it in any case.

3D is dead and even King Cameron won’t change anything about it, because 3D without glasses is still as far away as it was thirteen years ago, and moviegoers exhausted by covid demand more quality content, not an “experience” form in which they would have to invest with an uncertain result.

So that this sigh has some point, come with us in the comments to talk about how specifically your going to the cinema has changed, or watching films. Where, on what, how often and how much you enjoy watching movies compared to the situation thirteen years ago. We are one ear!


The article is in Czech

Tags: Topic evolution cinema experience spent years Avatar

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