Czechs threw themselves into lemonades. Coca-Cola can’t even produce it and it will probably be more expensive

Czechs threw themselves into lemonades. Coca-Cola can’t even produce it and it will probably be more expensive
Czechs threw themselves into lemonades. Coca-Cola can’t even produce it and it will probably be more expensive

You can also listen to the interview in the audio version.

“After covid, like from the couch to a sprint”, is how Jan Turek describes the last year from the point of view of production and customer interest.

“This year, we were able to cover significantly more demand than anyone thought, but not quite all that customers wanted from us,” he says in an interview for SZ Byznys. “So, on the one hand, I am pleased that we were able to produce and sell significantly more than we thought back in March, but at the same time, I am not pleased that we were not able to fully cover the demand of our customers.”

While Coca-Cola’s production lines were relatively less busy during the strictest lockdowns, they are now running at full capacity.

Jan Turek

  • He started in logistics at Hopi, where he changed several positions, for example, he worked as a logistics manager for a Unilever or Procter & Gamble project.
  • In 2007, he moved to Coca-Cola Hellenic Bottling Company, where he held the position of national distribution manager and logistics manager for the Czech Republic and Slovakia.
  • He is currently the supply chain director for the Czechia and Slovakia, where he is responsible for production, logistics, planning, quality and sustainability, and purchasing.

Sales are up 10 to 25 percent this year, varying by product, the largest beverage maker reports. On average, the company expects a final figure of over 10 percent.

“We don’t see any dramatic cooling in the beverage industry, but of course the big question now is what will happen at the turn of the year and next year,” said Turek.

We do not rule out price increases

The high prices of energy and all raw materials, in the case of Coca-Cola for example fruit concentrates, mean that they are working with several different business plans for next year.

“Uncertainty is extremely high right now, we see scenarios ranging from very optimistic to relatively skeptical,” explains Turek. It also does not rule out that drinks will become more expensive.

“It depends what the situation will be. We can honestly say that it is likely, based on what we see now. It really depends on many factors, but the moment we see that we are not able to bear it and we need to protect our business, we will proceed with it,” he said in the Agenda of SZ Byznys.

You can listen to the entire interview with Jan Turk in the video above or in all podcast apps.

Agenda

A quarter of an hour about business first hand. Interviews with top Czech business leaders, company founders, experts.

Every weekday on SZ Byznys and in all podcast applications.

The article is in Czech

Czechia

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