
Like most of his subjects in the run-up to Christmas, he crossed the borders, geographical, but also metaphorical in a way, that separate our small world from the bright one in the west.
And in Germany’s Waldsassen – at the Aldi Süd supermarket – among the sagging shelves of goods, Fiala discovered what we all knew a long time ago. That we crossed the Rubicon of luxury and became the quiet aristocrats of Central Europe. My generation still remembers how unfulfillable the slogan about catching up and overtaking Germany sounded back then, at the end of the eighties. And look, it’s here. At least we have already overtaken Germany in butter and ketchup.
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Tags: Nuance nutella Fials power exposed shelves German supermarket Opinions