Google and Fitbit, this is a prime example of the unnecessary absorption of a company, which will only be paid for by the purchased brand. When Google bought the company in 2021, it wanted to “make it accessible to more people”, but instead it is doing the opposite. It is most noticeable in Europe, where due to the lack of official representation by the mobile division of Google, we will also see Fitbit bracelets and watches. It is drawn from a total of 11 European countries, including the Czech Republic. And it doesn’t look like a comeback anytime soon.
The Fitbit Charge 6 came into the world at the end of September, and due to the withdrawal of the brand from the Czech Republic, it did not even go on sale in our country
The problem is that Google is consolidating the availability of Fitbit products with the Pixels, which it only offers in a very limited number of markets. And apparently because of this, Fitbit ends up in markets where it has functioned normally until now. And that’s completely artificial. In addition to the previously mentioned European countries, the brand also ends in Hong Kong, South Korea, Malaysia, the Philippines and Thailand. The brand has just left the Republic of South Africa, and a question mark hangs over Latin America and the Middle East.
Google scrapped Fitbit’s plans just after the September announcement of the Charge 6 wristband, which has not yet started to go on sale in the Czech Republic, and probably won’t. Of course, existing devices are still under warranty and the current software warranty, but don’t expect any news from Fitbit in the Czech Republic. Google did not state the exact reason for the withdrawal from the Czech Republic, and in fact we take it as the beginning of the end of this previously popular brand of wearable electronics, which was founded in 2007 and was still the fifth largest manufacturer of wearables in the world in 2019.
The one that didn’t make it to the Czech Republic – Fitbit Charge 6:
Google obviously no longer has any similar ambitions with Fitbit, and by withdrawing it from a number of markets, it will practically only speed up its early demise.