Lamborghini showed off a new logo

In recent years, a number of car companies have boasted modernized logos, including Mladá Boleslav. The Italian super sports manufacturer Lamborghini became the latest car company to decide to innovate its logo.

At the same time, the changes are again rather discreet, and Lamborghini is also betting on minimalism, which is now fashionable among car companies. So what exactly has changed?

In the classic logo, the shield and the symbol of the bull remain, the graphics of which appear minimalistic. The automaker also used wider letters for the Lamborghini inscription. The primary colors are black and white, which are meant to symbolize the brand’s clear identity, while yellow and the new shade of gold are described by the automaker as accent colors.

Photo: Lamborghini

New brand logo in different color versions

Photo: Shannon Stapleton, Reuters

The existing logo of the Lamborghini car company

The new logo should become part of the brand’s identity and should appear in promotional materials and on future models. However, in digital communication, i.e. on websites and social media, for the first time in the history of the car company, a logo with a bull without a shield (the frame around the bull) will appear.

The revamped logo, which the automaker introduced after more than two decades, should be part of the evolution during which the Lamborghini brand embarks on a path more focused on sustainability and decarbonization. The new logo will certainly appear on the new electrified models as well.

Let us remind you that in the following years, the automaker will introduce the successor to the Huracán model, an electrified SUV, as well as a new flagship in the form of the Revuelto model. In 2028, the offer should be expanded by a fourth model, the production version of the Lanzador concept, which will be the first purely electric model in the history of Lamborghini.