Although when comparing prices in the Czech Republic and neighboring countries, food is usually referred to, where the differences are really significant, especially when compared to Poland, in reality this is nothing against the way drugstores are priced in the country. It turns out that well-known shopping chains are literally shaving the Czech Republic.
The prices don’t work out
The truth is that drugstore products are very comparable, especially when you visit the same store in the Czech Republic and, for example, in Germany. As Jan Tuna did in his show Versus. He went to the Czech and German Rossman, where he looked at the prices of completely identical products. Of course, everyone kind of expects them to be slightly more expensive here, because we’re used to it after all. However, you will really sit on your ass from the differences found.
The first product compared was the popular Neutrogena Deep Moisture. In Germany, it costs 4.45 euros as a standard, i.e. about 111 CZK. “Now hold on. At the time we were filming, she was in action in the Czech Republic. So it cost 169 CZK, which is 58 crowns more,” stated the moderator, adding that the Czech Rossmann normally sells this product for an incredible 229 CZK, which is more than twice as much as in Germany.
We are constantly moving on to the next product. It is a regular Nivea 3 in 1 shower gel for women. In Germany, this is taken as something completely ordinary, and accordingly the price is also set at 1.69 euros, which is approximately 42 CZK. Who knows this product in the Czech Republic, that the comparison will not be very flattering. With us, it costs CZK 89.90 as standard. Again, this is more than double, especially for such a cheap product.
It is not a coincidence. Another product compared was Nivea shower gel for men. Quite logically, the one in Germany costs the same as the female one. But the Czech Rossmann decided to hit him even more. You will thus pay CZK 94.90 for it.
You may be thinking that this is mainly about pricing on the part of the producers, which can be disadvantageous for the Czech Republic. However, just take a look at Rossmann’s private labels and you will see that this is indeed a widespread problem. For example, Isana shaving foam costs CZK 25 in Germany, but in Czech branches they want CZK 39.90 for it.
Why is that so?
Let’s take a look at another popular product. It is Nivea aftershave balm. The one in Germany costs CZK 187 after conversion, which is not a little, but it is actually quite a reasonable price, especially if you compare it to what it is sold for in the Czech Republic. Here you will pay 299 CZK for it.
The Czech branch of Rossmann tried to explain the differences in prices, but only showed that it did not provide any reasonable explanation, except that it charges disproportionate margins here. “The final price of our private label products includes, among other things, other logistical costs for the transport of goods, costs associated with the preparation of labels and Czech texts on the product covers, as well as the labeling itself,” stands as one point in the explanation. It is also said to be different VAT rates (however, the difference is only two percent) and then also the pricing of suppliers of individual brands.
Read also: Gasoline and diesel prices in the Czech Republic have fallen massively. A liter costs just 32.90 CZK, Czechs fill up like a race
However, one can logically ask whether Rossmann does not pay for the transport of its products after extensive Germany, and it is also a question why manufacturers charge us higher prices when wages are 2.5 times higher in Germany.