Battle at the edge of baskets: Lidl compares prices with rival Penny in the campaign

Retail chain Lidl of the Schwarz-Gruppe group launched a campaign this week comparing the prices of a shopping basket of 45 products bought in its store against the same goods from rival Penny (REWE group).

“The aim of the campaign is to show customers that we have attractive regular prices at Lidl. One-off promotions are available across the market, but we want to send a signal to customers that our regular prices are just as competitive,” says Zoltán Nepp, CEO of Lidl Czech Republic responsible for Purchasing.

The campaign will take place on the website and in the leaflet. In addition to basket price comparisons, Lidl also includes attractive special offers in the form of St. Martin’s feasts, an offer focused on baking or an offer focused on popular products in XXL packaging.

“To ensure that the prices of our regular range are attractive, we check the prices of more than 650 products weekly. Our customers can be sure that they will always find quality food at low prices,” adds Zoltán Nepp.