Kim Kardashian has proven once again that she has an entrepreneurial spirit. After presenting a bra with artificial nipples under the brand Skims, she comes with another novelty – in collaboration with the brand Swarovski. She fully demonstrated how the combination of crystals and underwear looks at the opening of the Swarovski flagship store on Fifth Avenue in New York, where not only Kim appeared, dressed in crystals, but also other stars such as Ashley Graham, Gwyneth Paltrow or Emma Roberts.
Swarovski x Skims
The collaboration between two strong brands has great timing and it is already clear that these will be the most requested party pieces. The Swarovski x Skims collection went on sale just a few hours ago and already many pieces are gone. If you want to wait for one of them, you can sign up for the waiting list. The fastest disappearing mesh is mesh, which, as Kim knows very well, is extremely trendy this year. The dress worn by plus size model Ashley Graham at the event costs almost thirty thousand crowns, but it is almost gone. A bra made of the same material is also available for less than three thousand, to which you can also buy panties. The collection also includes body chains, leggingsbodysuits but also body-hugging overalls (catsuits), which are typical for Skims.
The collection was designed by Kim Kardashian in collaboration with the creative director of the Swarovski brand, Giovanna Engelbert, who has been in this position since 2016. She is the person who made traditional crystals a little more cool and moved the brand towards current trends. Before Skims, the brand also collaborated with the fashion house Aquazzura – sandals studded with Swarovski crystals are still on sale for 45,000 crowns, in the past Adidas or Nike sneakers were also decorated with rhinestones.
Stars dressed in the new collection
The brand collaboration was celebrated yesterday at the opening of the new Swarovski store in New York, where the dress code was clear. The stars, like plus size model Ashley Graham, dressed in the new collection. Kim Kardashian made do with crystals, and the only fabric on her outfit was cotton panties with rhinestones, which are also on sale. Singer Teyana Taylor was similarly daring, wearing jewelry instead of a top. An actress was also present at the event Gwyneth PaltrowEmma Roberts or model Georgia May Jagger.