The Taylor Swift effect. The star in Paris overshadows the Olympic Games, the interest is huge

This week, the American superstar will start his European tour, first on the outskirts of Pae in La Defense Arn, where even his concerts will take place. The tickets are hopelessly sold out, and experts report that the competition for it is not even in the case of the Summer Olympics, according to Bloomberg.

The total capacity of one of Taylor Swift’s concerts in Pai was close to 40,000 seats, which, compared to the estimated capacity of the Summer Olympic Games, is quite below average. But experts say that from the side of the richest, his concerts cost about four times as much as you do in the case of the Olympic Games.

Guess what Taylor Swift did with the Super Bowl. Now it also hosts the Olympic Games. I would never have said that, says phenom Jack Ezon, co-founder of travel agency Embark Beyond.

Shoot the rush of this summer’s Super Bowl

By that, Jack Ezon meant the ability of a popular superstar to raise awareness of American football just by supporting his friend Travis Kelce on a few games. Experts agree that his love of American football is one of the main factors that made the Super Bowl the most watched broadcast in the history of the United States.

Now the fever around Taylor Swift has reached Europe. In many places, including Pae, there are restrictions in force for advance ticket sales, which in practice prevents ticket prices from rising several times. However, experience from the United States shows that you should not be afraid to pay several tens of thousands of dollars for a unique experience.

This year, the Embark Beyond travel agency helped more than 200 clients with intermediate and complete Easter concert reservations. The average length of the trip is around 10 nights and half of the accommodation is spent in the most luxurious hotels, including Le Bristol, Plaza Athne or Hotel de Crillon.

I eat mainly mothers and daughters

A pair of mothers and daughters, who make the weekly trip to Paa for the concert, are standing behind Piblin’s aunt’s house. In addition to Pa, the fifth client also plans to attend concerts, including London.

The huge demand for Taylor Swift concerts comes at a time when demand for the Summer Olympics will fall short of original estimates. Owners of luxury apartments pay the most for it, half of them are gradually reducing their prices due to insufficient income. data from the Lighthouse company show that the prices of hotels in Poland have fallen by more than 30 percent in the last six months.

The Taylor Swift bag effect does not surprise experts. According to estimates by Bloomberg Economics, the first round of their Polish concert in the United States contributed 4.3 billion US dollars (about 99 billion crowns) to the American gross domestic product. In addition to the American economy, the concerts of these stars significantly helped the growth of the Singaporean and Australian economies.