One of the highlights of the season is coming for all Apple fans. And considering how key a product in Apple’s portfolio iPhones are, it’s probably Apple’s most important event of the year. The date is traditional this year, i.e. the beginning of September. And at first glance, the upcoming portfolio of iPhones and watches will be traditional. But in reality, significant changes will take place this year, at least according to leaks and behind-the-scenes information.
You can watch the presentation of all the news from 19:00 CET. We have prepared a stream from the event and an online report for you.
The news comes in a volatile market worldwide. High inflation is plaguing basically all world markets, and high energy prices are also complications in many cases. In general, goods become more expensive, and in some way this will also affect mobile phones. Although it’s not very noticeable yet. Rather, demand has decreased, but it mainly concerns cheap devices. On the contrary, the expensive ones still sell very well, so Apple can further highlight its market share.
According to available information, the prices of the iPhone 14 will not change fundamentally. Which should apply to the base model and apparently also to the pair of top models, i.e. Pro and Pro Max. In their case, however, it will be a bit more complicated. The basic price will increase by roughly 2,500 crowns, but they will have 256GB of internal memory.
However, it will be bad news for some customers that the smallest model, the mini, will be dropped from the range. This is related to the overall significant change in the portfolio. The iPhone 14 model line will include four models. That is, the same as last year. But instead of the smaller basic mini, there will be an enlarged version of the basic fourteen. The iPhone 14 Max designation was initially speculated, but according to recent reports, Apple will return to the Plus designation to avoid confusing customers with the most luxurious Pro Max model.
Both basic models with 6.1- and 6.7-inch displays will not differ much from the previous iPhone 13 model. They will also get the same A15 Bionic processor, but with improved graphics from the previous Pro models. Plus there will be other minor improvements, but no major changes can be expected.
The Pro and Pro Max models will differ more. They will of course get the latest A16 Bionic chip, but above all they will have a significantly changed cutout in the display. So the cut-out will disappear and there will be a hole in its place. And even a double one, forming an inverted letter i. But according to the latest reports, Apple will erase the space between the two holes in software, so that it will optically look like one hole. The Pro models will have better displays, albeit with the same diagonals. And of course a much better camera setup.
In the case of watches, the design of the basic models is to be slightly changed, which will be directly related to the current Watch 7. There will be more changes inside, the watch will get a new chip, even if a fundamental change in parameters is not expected. The display is to be enlarged by a few, and some functions will receive improvements.
A more fundamental change in Apple’s watch portfolio is supposed to be the arrival of the top Pro version. However, it won’t be a watch for everyone. They should be durable and designed for active athletes. They will be quite large and above all expensive, the price will certainly exceed the amount of 20,000 crowns. In addition, it is possible that their sale will be postponed.