Nokias will be subscription based and will bring rewards for long ownership

Nokias will be subscription based and will bring rewards for long ownership
Nokias will be subscription based and will bring rewards for long ownership

HMD Global profiles itself as a smartphone manufacturer with the highest level of sustainability. The company already boasts that it has received the highest rating from the Ecovadis organization, the Platinum level, which means that HMD Global is among the 1% of the greenest companies in the world. However, the company wants to continue to reduce its emissions and also the environmental impact of the devices it manufactures. The latest Nokia phones use a significant proportion of recycled materials in their construction, have “durable” batteries and, thanks to system updates, should not morally become obsolete so quickly.

However, HMD Global also wants to support users in making their Nokia smartphone last as long as possible. And for this purpose it comes with Circular service. It is basically a simple monthly subscription, where for an amount from 12 euros, i.e. about 300 crowns, they get a selected smartphone for rent. In addition, the customer will be able to directly select data for connection around the world from the HMD Connect service.

The details of the service are not yet fully known, HMD has only announced that the offer will only be available in Great Britain and Germany for the time being, and only over time should it be extended to other countries. The company wants to make users use the smartphone as part of the service as long as possible. It will also use the Seeds of Tomorrow program, which is dedicated to supporting ecological projects around the world.

The longer users have the phone, the more points they will earn in Seeds of Tomorrow and the faster they will earn them. The obtained points will then be able to be used as a financial contribution to selected projects, such as support for planting trees, investments in reducing CO emissions2recycling or perhaps providing connectivity to those in need.

Users will be able to manage their subscriptions in the MyDevice application, where they will be able to freely change the form of the subscription. Among other things, HMD Global promises to quickly replace or replace the device free of charge in case of damage, loss or theft. We don’t know the details of the service yet, but HMD Global representatives initially promised five available devices. From the currently published data, it appears that the Nokia G60, Nokia X30 and Nokia XR20 phones, as well as the Nokia T10 LTE tablet, will be available as part of the service, the fifth one has not yet been disclosed by the company.

According to the British prices published so far, the Nokia G60 will cost 12 pounds and 50 pence, i.e. about 350 crowns per month. The Nokia X30 will cost twice as much. The price of the XR20 type should be 20 pounds per month (just over 550 crowns), and the T10 LTE tablet should cost half that amount. There is also an initial fee of 30 pounds to be reckoned with. In rough rounding, this means that the subscription user will pay off the price of the device in less than two years, and if the device is held longer, Nokia can make money on this model. The same applies to the replacement of the device, which the user can access whenever he likes (after at least 90 days of possession of the device): he will not receive anything for the original device, he will pay the corresponding flat rate for the new one.

Devices that users return (whether they choose to terminate the service or get a new phone after some time) will be either repaired and given to non-profit organizations and other charitable causes by HMD Global, or completely recycled.

The article is in Czech

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