“The one thing I’ve learned in over 30 years in the auto industry is that the auto industry is not straightforward and there are no absolutes,” the Detroit Free Press quoted a brand representative as saying. She says she listens to her customers and wants to give them the opportunity to choose according to their own preferences.
For now, the brand should still aim for electrification by 2030, but if there is still interest among customers in models with internal combustion engines, it will probably offer them in the next decade.
Photo: Cadillac
At the same time, a similar approach is not entirely unusual among car companies. For example, the financial director of the Stellantis concern recently announced that, if interested, the company is able to equip new electric models with an internal combustion engine, which is made possible by the new STLA variable platform.
The motivation for more cautious statements about an all-electric future may be the cooling interest in all-electric cars in the US market that has been evident for the past few months. Thus, questions arise as to whether the transition to pure electromobility will really happen as quickly as expected.
At the same time, the Cadillac brand itself currently offers only one purely electric model, named Lyriq. However, sales of the all-electric SUV Escalade IQ are expected to start this year, and at the end of the year, production of the luxury model Celestiq, which wants to compete with the Rolls-Royce and Bentley brands, will begin.
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