Asus mentioned AMD Ryzen AI 9 HX 170 processor or new nomenclature for Strix Point?

Company AMD is preparing a new series of powerful mobile processors Strix Point on architecture Zen 5. They will be available as up to 12-core Strix Point (Mono) hybrid models and as up to 16-core high-end Strix Point Halo (or Strix Halo) versions. Until now, it was assumed that they will bear the name Ryzen 8050, where the number “5” reveals the Zen 5 architecture. But a screenshot appeared, which is supposed to show Asus documents (how genuine they are, it is not clear), and it talks about a completely different scheme. There are, for example, Asus Vivobook S 16 OLED (M5606) notebooks that have a mysterious processor AMD Ryzen AI 9 HX 170. That’s a branding we haven’t seen from AMD before, and it’s rather odd that AMD would switch to a new branding so soon after introducing the new one.

This processor is supposed to have 12 cores, support 24 threads, a max clock of 5.1 GHz, 36 MB of cache memory and AMD Ryzen AI with a performance of 77 TOPS, while this should be a combined performance (the NPU alone should take care of 45 TOPS ). If this is true, we will have to get used to the new processor labeling, and many are calling it similarly stupid as Intel’s nomenclature. Some joke that such nonsense must have been invented by an AI running on such a Ryzen with Ryzen AI technology. According to them, it uses a scheme similar to Intel Core Ultra, in addition, the “obligatory” abbreviation AI must not be missing today, and the whole result is even harder to read than before. How do you like this labeling? Do you consider it better, the same or worse? And do you think it will actually happen?