The most successful advertising spot on Czech YouTube

According to Peter Houzar, who is in charge of campaigns on YouTube, the most successful spot for Penny is an example of a mix of all attributes. It is a classic 30-second spot that uses jokes, familiar faces and music. Škoda’s video is another example of content marketing. McDonald’s spot about sweet and sour sauce then successfully targeted the younger Z generation.

Second place went to Škoda Auto for a spot with Ondřej Vetchý on electromobility, and third place to McDonald’s for the video “Chicken with Peaches in a Cup”. This results from the YouTube Ads Leaderboard, which compares the success of advertising spots based on the number of views and viewer interaction.

“Historically, successful ads on YouTube have several common features. The most basic is humor, followed by celebrities and music. The audio component is important, because 97 percent of YouTube videos are played with the sound on. Music has helped several spots, so we appeal to ad creators , to work with voice-over – for example, branding in voice-over is among the most effective,” Houzar also told the Mediaguru server.

Fio Banka, T-Mobile, Kaufland and Air Bank finished in other places of the ranking. Relax, Tiger Energy Dring and Maybelline round out the top ten.