Bankrupt Fisker tries to save itself with a desperate sale. He made the cars cheaper by almost half, they cost less than the basic Octavia

A collapsing American car company decided to take a very desperate step. If it went the way her bosses envision, he might actually be a lifesaver for a while. But we fear that it will be completely counterproductive.

This is most likely the last bell in the sad story of Danish designer Henrik Fisker’s second attempt at his own car company. It’s been on a roll for a few days after Nissan also declined to buy the company, the latest in a string of crushing moves that followed some unflattering reviews and a number of earlier warning signs. The company, unable to get more money for its operation, started a really desperate sale of the last thing it has – finished and unsold cars.

Words like “sale”, “stock clearance” and the like have become somewhat hollowed out by marketing overuse, but this is really exactly what we are talking about. Thanks to them, the Fisker Ocean SUV became by far the cheapest comparable electric car on the planet, as it dropped by 40 percent to $24,999 in one fell swoop. That’s only CZK 585,000 in crowns, you need more even for the very basic sale Škoda Octavia IV before the facelift.

The discounts apply not only to the cheapest Sport trim, which previously came in at $38,999, but also to the higher Ultra and Extreme versions. They went down with the price by 18 or 24 thousand USD, i.e. up to 562 thousand CZK, and now it is possible to buy them from 34,999 or $37,499. That’s 819 and 877 thousand CZK – it’s really very little for what these cars offer. So it is not just something like a “sale” or “liquidation of the warehouse”, it is, in two words, a desperate sale, a last attempt to get money to save the company.

But it is precisely this that casts an unfavorable light on the entire offer. We cannot imagine how a company forced to take such desperate measures could continue to survive. It is no longer counted even on the New York Stock Exchange, from which the company’s shares were withdrawn after the previous trading halt. And if it really goes bankrupt and doesn’t undergo some miraculous restructuring, what do you do with an electric car without any service support? In that case, even the 585,000 CZK will be wasted money.

Trust is always key in business, and Fisker kills at least trust in the company’s survival, even if the sale could theoretically bring in enough funds. The company was supposed to produce over 10,000 Oceans last year and only sell about 4,700 of them, so they must still have cars worth billions in stock. But who is tempted to buy a car whose manufacturer may not exist in a few weeks?

Fisker Ocean did not succeed on the market at its original prices, but for 585 thousand CZK it is in a desperate sale for a buck. Still, we’re worried that people won’t rush for him, getting him is too much of a risk at this point. Photo: Fisker

Source: Fisker

Peter Miller

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