Test of car dealers: For stars, exotics and zeros. A million doesn’t guarantee respect

A firm handshake, a bird’s eye smile, a greeting, for all the words on the beer bottle, kva, a glass of water. How much does such an entry package of services in a car showroom and bazaar cost me? Barely for a crown? Sp nothing. A car dealer could make hundreds of thousands, maybe millions. The big car companies prefer to force their regional representatives to invest in luxury showrooms, designer furniture, catalogs for everyone and outdoor toilets, not in people who would give them a good name and good business.

It is not only about the incentive of the reward for concluding the contract, but mainly about the systematic training of sales skills, professional training and quality control of their work, explains Ji ervenka from the Carvago company. defects, he met with them in the last two weeks.

He was one of the only research teams of MF DNES and iDNES.cz, which after a year again went on a painful journey through Prague and Central Czech car showrooms and bazaars. The economic news, the head of the Auto.iDNES.cz column and the red-haired woman as an expert on the Czech car market should find out in a while whether anything has changed since the bad test and whether the sellers have worked on themselves and their people.