The only self-service gingerbread shop in the country operates right on the village square in the small village of Samosoly near Pluhova Žďár in Jindřichohradecky. Here, people can buy homemade hand-painted gingerbread cookies, which serve primarily as decorations. There are various animals, hearts and fairytale characters to choose from.
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Decorative gingerbread cookies in the gingerbread shop in Samosole will delight both young and old
| Photo: Deník/Jana Urbanová
The improvised gingerbread house consists of a large wicker basket, which is placed on the chassis of a baby carriage. The idea arose three years ago during the covid era. “My sister-in-law Helena came up with it when she saw a lady selling surplus flowers from her garden through an old cupboard where people would take them and buy them. We wanted to implement something similar in our country,” Karolína Zavřelová, the author of the gingerbreads, described the beginnings.
He also sells his products at a stand at the Červená Lhota castle. She often spends her time making and decorating gingerbread until late at night.
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The operation of the gingerbread house is based on trust in human honesty. The customer chooses a gingerbread and, according to the price list, pays for it in a white box located inside the basket. “We encounter thefts only very rarely, and in the total volume it is only a small amount. This year, our gingerbreads were lost about twice. I think people appreciate when we put our trust in them. It’s also a bit of a sociological survey, we ourselves were curious about how it would work,” stated Karolína Zavřelová. It is said that satisfied customers often leave a nice message in the message box.
Although the first year of operation of the gingerbread house was weak, today it has already found its customers and people buy several hundred gingerbreads from it during the season. “People find out about us on Červená Lhota, where we have advertising, or they just drive by and buy. He often comes to us for a gift. Combined gingerbread packages, the gingerbread figure from Shrek or Pepin the pig are the most sold,” added Karolína Zavřelová, adding that customers keep coming back.
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You can find a mobile basket with gingerbread in Samosole from nine o’clock in the morning until dark. In case of bad weather, the improvised shop moves to the covered bus stop. The operation of the gingerbread house will be year-round this year. Before Christmas, the basket will be filled with sweets with an Advent theme.
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