American technology company HP is the new title sponsor of Ferrari.
Ferrari confirmed today that HP has become its new sponsor. The American technology company has become the new title sponsor of the stable from Maranello.
The collaboration between Ferrari and HP will begin during the upcoming Grand Prix in Miami and should last for “several years”.
The team’s official name will be Scuderia Ferrari HP.
Photo: Ferrari
“Our founder passed on to us his constant will to progress. This is where our drive for innovation on the road and on the track comes from, as well as our commitment to a sustainable future, from carbon neutrality to educating the younger generation,” said Ferrari CEO Benedetto Vigna.
“We found the same values in HP that make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together,” Vigna further stated.
HP is not Ferrari’s first title sponsor. As part of the collaboration with the tobacco company Philip Morris, Ferrari had the Marlboro brand in its name from 1997 to 2011. However, cooperation was gradually made more and more impossible by the ban on tobacco advertising.
From 2019 to 2021, Ferrari promoted the Mission Winnow “initiative” in its team name, but even this variant ran into legislative restrictions.
HP Inc. also has a history of sponsorship in F1, having supported Williams in the past – back in the days when it was known as Hewlett-Packard.
However, in 2015, Hewlett-Packard split into HP Inc., which makes personal computers, printers and accessories, and Hewlett Packard Enterprise (HPE), which focuses on servers and data storage. HPE is also active in F1 and now sponsors Mercedes.
