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Automobile companies once again participated in this year’s Milan Design Week. They used this traditional festival of design, in which the entire Lombardy capital participated with hundreds of exhibitions, art installations and openings, for a novel form of promotion.
Author: Porsche
The new Alfa Romeo was exhibited at the Milan Design Week, no longer as the Milano, but as the Junior. She presented herself to the public for the first time in the window of the Larusmiani boutique.
Author: Alfa Romeo
Audi created its House of Progress in Corso Venezia. The main novelty was the new Q6 e-tron quattro electric SUV, which was presented through the “Reflaction” installation by the Bjarke Ingels Group studio with mirror walls and light plays.
Author: Audi
Mercedes-Benz presented the results of the collaboration with the artist David LaChapelle, who interpreted the opulence of the Maybach in terms of cubism, futurism and surrealism. After a preview at the Galleria Meravigli, these paintings will become part of the Mercedes art collection
Author: Mercedes-Benz
Studio Italdesign, which is now part of the Volkswagen Group, presented in Milan the physical form of the new Asso di Picche (Ace of Spades) concept, which is inspired by the concept of the same name from 1973 on the mechanical basis of the Audi 80.
Author: Italdesign
Studio Italdesign, which is now part of the Volkswagen Group, presented in Milan the physical form of the new Asso di Picche (Ace of Spades) concept, which is inspired by the concept of the same name from 1973 on the mechanical basis of the Audi 80.
Author: Italdesign
Citroën has turned its Ami microcar into a Rubik’s Cube. In a special Maison Citroën, the colorfully designed Ami microcar celebrated the 50th anniversary of this famous puzzle, invented by the Hungarian Ernő Rubik.
Author: Citroën
Lexus unveiled the Time installation in the Art Garden at Superstudio Più in the Tortona design district. The installation “8 minutes and 20 seconds” is the work of Marjan van Aubelová.
Author: Lexus
The installation, inspired by the LF-ZC (Lexus Future Zero-emission Catalyst) concept, was created in collaboration with musician and composer Keičir Šibuja and includes an immersive soundscape.
Author: Lexus
The Bentley Home division of the British luxury car company brought its new collection of office furniture to Milan Design Week.
Author: Bentley
The Sustaina-C electric concept has a display on the back that allows you to communicate with other road users through simple text or images.
Author: Honda
Porsche in Milan presented a limited collection of chairs from the Swiss interior studio Vitra, which are inspired by the characteristic Pepita motif on the upholstery of Porsche cars from the 1960s.
Author: Porsche
The iconic Pepita pattern of small squares joined by diagonal stripes was first available as an optional extra in the Porsche 911 in 1965.
Author: Porsche
In the window of the Larusmiani fashion brand boutique on Via Verri 10, the Alfa Romeo Junior alternated with the small-series supercar Alfa Romeo 33 Stradale.
Author: Alfa Romeo
In the window of the Larusmiani fashion brand boutique on Via Verri 10, the Alfa Romeo Junior alternated with the small-series supercar Alfa Romeo 33 Stradale.
Author: Alfa Romeo
Alfa Romeo Junior in the window of the Larusmiani boutique, a historic Milanese fashion brand.
Author: Alfa Romeo
Citroën has turned its Ami microcar into a Rubik’s Cube. In a special Maison Citroën, the colorfully designed Ami microcar celebrated the 50th anniversary of this famous puzzle, invented by the Hungarian Ernő Rubik.
Author: Citroën
Citroën has turned its Ami microcar into a Rubik’s Cube. In a special Maison Citroën, the colorfully designed Ami microcar celebrated the 50th anniversary of this famous puzzle, invented by the Hungarian Ernő Rubik.
Author: Citroën
The “8 minutes and 20 seconds” project for Lexus is the new work of Marjan van Aubel.
Author: Lexus
The “8 minutes and 20 seconds” project for Lexus is the new work of Marjan van Aubel.
Author: Lexus
The “8 minutes and 20 seconds” project for Lexus is the new work of Marjan van Aubel.
Author: Lexus
The “8 minutes and 20 seconds” project for Lexus is the new work of Marjan van Aubel.
Author: Lexus
Mercedes-Benz presented the results of the collaboration with the artist David LaChapelle, who interpreted the opulence of the Maybach in terms of cubism, futurism and surrealism. After a preview at the Galleria Meravigli, these paintings will become part of the Mercedes art collection
Author: Mercedes-Benz
Mercedes-Benz presented the results of the collaboration with the artist David LaChapelle, who interpreted the opulence of the Maybach in terms of cubism, futurism and surrealism. After a preview at the Galleria Meravigli, these paintings will become part of the Mercedes art collection
Author: Mercedes-Benz
Mercedes-Benz presented the results of its collaboration with artist David LaChapelle.
Author: Mercedes-Benz
Not even Lancia could miss the Milan design show. She presented an exclusive version of the new Ypsilon in the Cassina showroom.
Author: Lancia
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Asso di Picche (Ace of Spades) concept was inspired by the 1973 study of the same name.
Author: Italdesign
The new Bentley Home collection was created in collaboration with designers Carlo Colombo, Federico Peri and Francesco Forcellini.
Author: Bentley
The new Bentley Home collection was created in collaboration with designers Carlo Colombo, Federico Peri and Francesco Forcellini.
Author: Bentley
Audi created its House of Progress in Corso Venezia. The main novelty was the new Q6 e-tron quattro electric SUV, which was presented through the “Reflaction” installation by the Bjarke Ingels Group studio with mirror walls and light plays.
Author: Audi
Audi created its House of Progress in Corso Venezia. The main novelty was the new Q6 e-tron quattro electric SUV, which was presented through the “Reflaction” installation by the Bjarke Ingels Group studio with mirror walls and light plays.
Author: Audi
Honda presented concepts of electrified urban vehicles. In addition to the Sustaina-C study, which was already on display at this year’s Japan Mobility Show, also the Honda Pocket electric scooter concept and the SH125i “Vetro” scooter.
Author: Honda
The electric concept Sustaina-C is made of acrylic resin without varnish.
Author: Honda
The Honda Pocket concept electric scooter can be loaded into the trunk of a car for the so-called last mile.
Author: Honda
BMW presented its latest Vision Neue Klasse concept at Milan Design Week. A preview of the new generation of the 3 Series could be seen in the “Future of Joy” art installation at the House of BMW at Via Monte Napoleone 12 in Milan.
Author: BMW
BMW presented its latest Vision Neue Klasse concept at Milan Design Week. A preview of the new generation of the 3 Series could be seen in the “Future of Joy” art installation at the House of BMW at Via Monte Napoleone 12 in Milan.
Author: BMW
BMW presented its latest Vision Neue Klasse concept at Milan Design Week. A preview of the new generation of the 3 Series could be seen in the “Future of Joy” art installation at the House of BMW at Via Monte Napoleone 12 in Milan.
Author: BMW
The Asso di Picche (Ace of Spades) concept by Italdesign was inspired by the 1973 concept of the same name
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