Samsung Electronics today revealed more details about the new generation of TVs in 2024. The latest Neo QLED 8K and 4K models, OLED screen TVs and soundbars were presented at the Unbox & Discover event. Samsung has been number one in the TV market for 18 years in a row, and this year its innovations are raising the bar for quality in the entire home entertainment industry thanks to cutting-edge features with artificial intelligence. Customers who purchase selected models of the newly introduced TVs on samsung.cz or at relevant electronics retailers by May 14, 2024 will also receive a Galaxy Z Flip5 folding phone with a flexible display or a Galaxy Watch6 smart watch as a bonus.
“We are succeeding in expanding the possibilities of home entertainment because we integrate artificial intelligence into our products in a way that significantly improves traditional viewing experiences.” he says SW Yongpresident and director of the Samsung Electronics Display Division. “This year’s series is proof that we are serious about innovation. The new products offer great picture and sound while helping users improve their lifestyle.”
Neo QLED 8K – thanks to generative AI, we are changing the rules for a perfect picture
The flagship of Samsung’s latest TV series is undoubtedly the models Neo QLED 8K with the most powerful processor NQ8 AI Gen3. It has an NPU neural unit with twice the speed compared to the previous generation, and the number of neural networks has increased eight times (from 64 to 512). The result is an exceptional image with superior detail display regardless of the source.
Literally every scene turns into a feast for the eyes on the Neo QLED 8K screen thanks to artificial intelligence. In an unprecedented quality, users can enjoy the drawing of details and the natural perception of colors, so they will not miss anything from subtle facial expressions to almost imperceptible tonal transitions. Technology 8K AI Upscaling Pro for the first time ever, it uses the strengths of generative AI to “create” a perfect image in 8K resolution even from lower quality sources. The resulting image in 8K resolution is full of details and brightness, which is why it significantly surpasses the viewing experience of regular 4K TVs.
AI recognizes the sport you are watching and focuses on sharpness in movement
The AI even recognizes the kind of sport you’re watching and features AI Motion Enhance Pro (Motion Enhance Pro) it sets the ideal fast motion processing so that every action is sharp. System Real Depth Enhancer Pro in turn, it gives the image an unprecedented spatial depth and draws the audience into the scene. Together, these features create a new standard for the viewing experience in the comfort of your home.
Other advantages of the Neo QLED 8K models include great sound, again with the help of artificial intelligence. AI active voice amplification PRO (Active Voice Amplifier Pro) it does an excellent job of accentuating dialogue and separating it from the background noise so that the viewer hears every word clearly. Technology also improves the sound Motion Tracking Sound Pro (Object Tracking Sound Pro), which synchronizes the direction of the audio with the direction of the action on the screen to make the whole scene more dynamic and engaging. Advanced technology AI Adaptive Sound Pro (Adaptive Sound Pro) intelligently optimizes the sound according to the current conditions and room layout, so that it is full and realistic.
AI optimizes the image to suit your preferences
Other intelligent functions of the Neo QLED 8K models allow you to adjust the image and sound according to the current needs of the user. The mode is automatically activated while playing AI Game Mode (Auto Game), it recognizes the game you are playing and sets the ideal game parameters. When watching regular content, the system comes into play AI Image Mode (Customization Mode), which, for the first time ever, will make it possible to set the preference of brightness, sharpness and contrast to suit each viewer. AI Power Saving Mode in turn, it saves even more energy while maintaining the same level of brightness.
The new Neo QLED 8K series includes two models QN900D and QN800D in sizes 65, 75 and 85 inches, i.e. 165, 190 and 216 cm. Samsung is thus once again creating a new standard in the category of high-end TVs.
Samsung Tizen operating system
This year’s Samsung TVs with artificial intelligence, thanks to advanced connectivity, global and local streaming services and the integrated Xbox application, will significantly expand the spectrum of viewing experiences. You can also play cloud games without having to buy a physical console. Thanks to the sophisticated and secure Tizen operating system, a vast connected ecosystem has been created that you can control with your mobile phone and the SmartThings app.
Easy connection and setup applies to all Samsung products in the home, as well as third-party IoT devices, as the system is compatible with HCA and Matter standards. So a whole range of devices from lights to security sensors can be controlled by phone. Creating a smart home has never been easier.
Samsung’s new 2024 TV lineup also makes connecting with smartphones a lot easier. Just bring your phone close to the TV and activate the system Smart Mobile Connect, thanks to which the phone becomes a full-fledged and universal remote control for the TV and other connected home appliances. In this year’s latest version, the phones can also be used as game controllers with an adjustable user interface and haptic feedback, which will undoubtedly come in handy when playing.
In addition to extensive connectivity, Samsung’s smart TVs in the 2024 lineup offer a rich selection of global and local applications. In the redesigned user interface, you can create a profile for up to 6 family members to make it as easy as possible to access your favorite content. In addition, Samsung presents a unified platform Samsung Daily+ for the smart home, which includes a number of different applications in four categories: SmartThings, health, communication and work. Samsung is betting on a holistic approach to the smart home, in which health and wellness also have a place.
Samsung Knox security
User security is extremely important in every situation, which is taken care of by the proven Samsung Knox platform. It will protect sensitive personal data, credit card information stored in paid streaming applications, but at the same time it also takes over the protection of all connected IoT devices. Samsung Knox protects your entire smart home.
A rich offer of all kinds of entertainment: Neo QLED 4K TVs, OLED screens and audio devices
This year, Samsung presents a truly broad portfolio of televisions and audio equipment for every lifestyle. It is clear from the new offer that the company continues to bet on innovation and focuses mainly on customers.
Neo QLED 4K models for 2024 offer many features carried over from 8K flagships, the biggest advantages include a top processor NQ4 AI Gen2. It can breathe life into virtually any type of image and display it in excellent 4K resolution. Equipment includes technology Real Depth Enhancer Pro and the new generation of Mini LED Quantum Matrix Technology, which means excellent contrast even in demanding scenes. As the first screens in the world, these models received a color accuracy certificate Pantone Validated, technology Dolby Atmos is again a guarantee of top-quality sound. In short, Neo QLED 4K brings the best that can be expected in 4K resolution. The Neo QLED 4K models will be available in several versions with a diagonal from 55 to 98 inches (140 to 249 cm), so they are suitable for various types of homes and other environments.
Samsung is also the first in the world to present the first OLED TV model with a matte screen that prevents distracting glare and promotes superior color reproduction in any light. The equipment also includes the great NQ4 AI Gen2 processor, which is also found in the Neo QLED 4K models. Samsung OLED TVs also have other high-end features, for example Real Depth Enhancer or OLED HDR Prowhich also improve image quality.
Technology takes care of redraw of fast movement and short response time Motion Xcelerator 144 Hz. It makes Samsung OLED TVs a great choice for gamers. And another advantage is the elegant design, thanks to which the TV fits into every home. There are three versions S95D, S90D and S85D with diagonals from 42 to 83 inches (107 to 211 cm).
The soundbar will enhance the viewing experience
Another part of this year’s offer is the latest soundbar from the Q-Series, named Q990D, with 11.1.4 spatial arrangement and Wireless Dolby Atmos support. The functional equipment corresponds to the position of world number one, which Samsung has held among soundbar manufacturers for ten years in a row. It includes various innovative functions, for example Sound Grouping, which offers intense room-filling sound and a private listening option that allows users to enjoy sound from the rear speakers without disturbing others.
Ultra-thin soundbars S800D and S700D are characterized by exceptional sound quality in an incredibly slim and elegant design. Advanced audio technology is integral to Samsung soundbars Q-Symphonywhich combines the soundbar into a single system with TV speakers.
The latest news is a brand new model Music Frame, i.e. a combination of great sound and a unique design inspired by The Frame TV. The universal device allows you to display your own photos or works of art, while enjoying the wireless transmission of high-quality sound with intelligent functions. Music Frame can be used alone or in combination with a TV and soundbar, so it fits into any space.
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