Primark, a well-known retail chain offering clothing and fashion accessories at affordable prices, is once again coming up with a distinctive marketing strategy. The company has decided to reduce the prices of several hundred items from the children’s clothing range, which is part of the spring-summer collection. This move comes for the second year in a row, which many customers will surely appreciate as a nice continuity at a time when even small savings can be very important for family budgets.
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Primark is discounting T-shirts, shorts, swimwear and baseball caps
As a very popular retail chain, Primark aims to maintain or even freeze the prices of basic items children’s and baby clothes over the past few years to help families keep the cost of living low.
“We know that summer brings increased expenses for families. With the holidays approaching, parents are trying to make the most of their finances, looking for affordable products that still meet high quality standards. In the period when our customers are starting to prepare for the summer season, we want to accommodate and offer families better prices for selected products from our children’s collection“ Maciej Podwojski, Primark’s director for Central and Eastern Europe, explains to Kupi.
For lower prices and recyclable materials
Primark is now offering lower prices on a wide range of everyday items, including children’s clothing. Customers can find t-shirts, shorts, swimwear, slippers and baseball caps at attractive prices. Most swim shorts and swimsuits are made from recycled materials, which promotes sustainability and environmental friendliness.
In addition, selected types of t-shirts, shorts and baby clothes are produced using at least 50% cotton obtained within the program sustainably grown cotton Primark Sustainable Cotton Program (PSCP), which guarantees not only quality, but also an ethical approach to production.
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Ikea has reduced the prices of six thousand products
Widespread price reductions are a significant phenomenon that has characterized the Czech market in recent years. The interesting thing is that discounting does not only occur at small local shops, but also includes large, international companies that play an important role in the market. One example is Swedish company Ikea, known for selling furniture and household items, has decided to take a strategic step in reducing the prices of its products.
Ikea, which is popular for its wide range of products at more accessible prices, has embarked on an ambitious project in the past and current year – it has reduced the prices of almost six thousand products. This decision was not made all at once, but was spread over several waves, allowing consumers to gradually perceive improvements in the availability of different product lines. This step not only increased the attractiveness of Ikea as a store, but also strengthened its competitiveness in the eyes of Czech customers looking for quality at affordable prices.
Jysk offers nine hundred products cheaper
Another player that decided to follow a similar path is Jysk, which is also known for sales furniture and home accessories. Jysk, which also has a strong position in the Czech Republic, responded to market challenges by reducing prices for 900 products. The move underscores a trend in retail where companies are increasingly responding to consumer needs and expectations by making their products more affordable. Price plays a key role in the customer decision-making process, so these initiatives directly influence purchasing behavior.
Do the big players in the market also inspire other sellers?
This effort to reduce prices across the board can have a long-term effect not only on the consumers themselves, who benefit from friendlier prices, but also on the wider economy. When big players like Ikea and Jysk innovate their pricing strategy, it can inspire other companies, big and small, to rethink their approach to pricing policy. This ultimately leads to greater market dynamism, increased competition and better availability of products to the end consumer.
Source: Primark, Kupi
