From the court among the financial elite. Serena Williams invests in startups

Alongside her sister Venus and father Richard Williams, she changed the world’s view of tennis and tennis stars. After launching her rocket, she moved into the world of finance and founded her own venture capital company, Serena Ventures. This time, however, she did everything herself.

Serena has been involved in all business activities since the beginning of her sports career. She was able to gain so much experience.

From the beginning, my father told me that I would manage my pension on my own, to Williams on Bloomberg’s The Deal podcast about her father and the beginnings of her tennis career. I got a huge shout out and he said I could drink it myself, I remember.

His dream was to work with Nike. Nike knows you’re the best. And I wanted to be the best, with Williams. Fifth, she did not fulfill her dream, she entered into a collaboration with Puma.

When we talked with Puma, I sat there. I was sad, but he wanted it, and in the future I can see how it all went. Vtina investinch liked to drink from my father. He is incredibly smart in what he does.

Investment meetings

It all started when I started going to school. I wanted to earn my pension off the court. My mother always told me that I had to have something full in my pocket, in case I broke my ankle or couldn’t play for a long time, to Williams.

In tennis, Serena proved to be one of the greatest talents of all time. Similar ambition is shown in business. My motivation was always to hurry. I asked myself for Why is he on the court after all, while he invests his pension in the company? I wanted to chisel both, hard Williams.

Having accumulated more than ten years of investment experience, she founded Serena Ventures, a venture capital fund, in 2014. The 20-year-old Williams has gradually built a team that she cares about, and she is still a part of every decision. He is known in the business world for his attention to detail, experience and inclusion, according to Bloomberg.

I have a great relationship in terms of negotiation with my agent and business partners. I really care about my advice, my vision and what direction to go.

In its first fund, Serena Ventures invested in more than twenty companies, in addition to dozens of angel investments made by Williams.

When I started investing, I liked starting companies. I wanted to help them grow. I remember businessman David, their company was actually just one small room and that was it. I fell in love with the concept, I wanted to be a part of it.

She therefore devoted a large part of her company’s energy to investing in companies that are led by traditionally underrepresented founders, especially women or blacks and Hispanics. I assumed that my investment would not immediately change the situation. But I could support platforms that talk about this problem and provide information. I started closing deals and dealing with several entrepreneurial companies in my portfolio to have an overview of their results.

According to analyses, only two percent of risk capital goes to companies led by women, while only one percent goes to companies with female founders. Serena Ventures’ portfolio includes nearly 80 percent founders from underrepresented groups of women, blacks, and Hispanics.

It’s not about me. It’s about investing in women, in people with a different skin color. If I started a business and my name wasn’t Serena Williams, I simply wouldn’t be able to get the pension of the venture capital, says the former tennis player.

According to them, many people do not have the ability to honor their God and thus lose the ability to do business. For me, it’s an issue of diversity, connecting everyone together. We don’t care what people look like, we want to hear their stories.

It’s always about who plays the game best. In the investment business and in tennis, you have to play your best. If someone catches me or better, concluded Williams.