An irresistible destination. This is how the new head of CzechTourism wants to present the Czech Republic in Poland

Tomáš Zukal has extensive experience in the tourism industry, especially in the field of incoming tourism, where he has been active for almost two decades. He has been living in Poland, specifically in Warsaw, since September 2000. He also often stays in the Baltics. He knows the mentality of Poles and Lithuanians and wants to apply his knowledge in practice as much as possible.

“I want to focus on increasing awareness of the Czech Republic and on benefits instead of stereotypes. I will definitely build on my predecessor Ivana Bílková, who did a huge amount of work here. My first goal is to strengthen already existing contacts with Polish travel agencies, media and bloggers. I am going to further expand the database so that we can get essential information to the widest possible public,” says Zukal.

The Czech regions will present a cyclical campaign

According to him, the competitive advantage of the Czech Republic is its smaller area. “In short distances, we offer the largest concentration of original places and well-being in the world. This is the main idea that we will communicate through a cyclical campaign called “County of the Month”, which we will launch in June,” adds Tomáš Zukal.

The new director of CzechTourism’s foreign representation in Poland has been working in the tourism industry since his student years, when he worked as a guide and later as a delegate. He co-owned a travel agency, engaged in online marketing, customer satisfaction surveys, building a B2B reservation system and organizing MICE events.

Active tourism: The trend has also arrived in the Czech Republic, CzechTourism is preparing a campaign

In Poland, he was the founder and executive at the head of the company operating the popular portals StayPoland.com and Europe-Mountains.com. After the sale of this company, he worked as a teacher. He also taught at the University of Warsaw and at an evening school for Czech children, interpreted and created materials to accelerate the study of the Czech language.

Zukal considers the dynamism of the local population, the will to constantly move forward and their focus on what is essential to be his heart in Poland. He also likes Polish history and cuisine.

“The new director went through a public selection process, in which he proved himself to be the best. In the selection process, in addition to the practical task, he convinced the commission with his experience, knowledge and long-term interest in Poland and his deep knowledge,” says Jana Štumpová Konicarová, Director of the Department of Marketing and Foreign Representations of the Czech Tourism Headquarters – CzechTourism.
.