Author: Lupa.cz using DALL-E
On average, Czech viewers watch the new television station Warner TV for one hour a day. More than a third of the audience is made up of viewers between the ages of 35 and 44.
This follows from the official data on the measurement of television viewership published by the company Atmedia. The film and series channel has been broadcasting since April 2. “On the very first day, it reached an almost 1% viewership share among viewers aged 18-69,” Atmedia director Michaela Suráková pointed out.
The average audience share for the first month of broadcasting was 0.53%. This is roughly comparable to the market share of the Prima Star or Prima Show stations in the same target group.
In April, Warner TV reached almost 900,000 television viewers over the age of four. It is mostly watched by men (61% of the audience).
The series that aired in the afternoon caught the attention of the audience, with the titles Borderlands of the Impossible and Smallville being the most watched of them. The film 2001: A Space Odyssey, which was on the program on the very first day of broadcast, became the most watched film of the previous month.
From May, the station will offer movies from the world of Lego, always on Wednesday evenings. On Sundays later in the evening, viewers can look forward to comedies, such as the movie Bastardi from 2017.
At the ceremonial launch of Warner TV on the Czech market, representatives of Warner Bros. Discovery that the station could have approximately one percent market share within a year.
Audience interest in Warner TV helped to increase Atmedia’s share of the television advertising market. All the thematic stations that it represents commercially had a 6.9% viewership share in the 18-69 year old target group in April. “We set a goal for the end of the year of achieving a 7% audience share. However, we almost reached this limit in the first month and I believe that we will maintain similar values in the following period as well,” adds Michaela Suráková.
Atmedia currently represents a total of 25 measured thematic TV stations on our market.
