PMDP take over the management of advertising spaces in public transport vehicles

From April 1, 2024, Pilsen Municipal Transport Companies (PMDP) will take over the management of external and internal advertising areas in public transport vehicles. After 17 years, the contract with the company Rencar Praha, as, which exclusively leased the advertising surfaces of public transport vehicles from PMDP, will end.

Since 2007, Rencar Praha, a.s., has been providing the rental of external and internal areas of public transport vehicles in Pilsen, with which PMDP has a contract until the end of March this year.

“Our company’s board of directors decided to provide advertising with its own capacities with the aim of streamlining the operation of advertising with a positive impact on the company’s economy, while at the same time respecting the approved rules of the new Agreement on Public Service Obligation in Passenger Transport,” he says Director General of PMDP Jiří Ptáček.

From April 1, 2024, PMDP will launch a new concept of using cars for advertising purposes, under which anyone will be allowed to continue to use the spaces outside and inside.

“People interested in advertising will be offered public transport cars for rent across all routes as standard. It is possible to use both the exterior space of vehicles for the installation of small and large-scale stickers, as well as their interiors with space for printing materials and the possibility of digital advertising in LCD monitors.” he says head of the purchasing and trade department, Petra Švíková.

TZ PMDP